Branding For Asgard BBQ

The development of this brand was made by a BBQ enthusiast that had no idea of what he wanted, but he wanted something that looked good on his smokers and ovens, after getting to know the person for a bit I came up with a concept that evoked either old and futuristic concepts based on Celtic Graphics, Nordic Mythology, Art Nouveau as well as the food.

Branding For Asgard BBQ

The development of this brand was made by a BBQ enthusiast that had no idea of what he wanted, but he wanted something that looked good on his smokers and ovens, after getting to know the person for a bit I came up with a concept that evoked either old and futuristic concepts based on Celtic Graphics, Nordic Mythology, Art Nouveau as well as the food.

Food Related Imagery

Celtic Graphics / Art Nouveau

Nordic Mythology / Future

Mood Board

This is the branding for Wodfit, a local cross-training gym, the main goal was to visually standardize the logo and make it easy to reproduce on any media

Mood Board

Food Related Imagery

Celtic Graphics / Art Nouveau

Nordic Mythology / Future

This is the branding for Wodfit, a local cross-training gym, the main goal was to visually standardize the logo and make it easy to reproduce on any media

Base of the Logo

The shape of the background was designed using the old depiction of Thor’s hammer Mjolnir and inside it I designed a shape that would house the word ASGARD and other graphical elements.

Grid

The shape inside the background allowed me to have space for 6 letters, from there I designed a basic grid for the main word of the logo, i also chose a space for a graphical aid

Neo Celtic Art Nouveau

To add that futuristic feel, I took in account how Art Nouveau work, and designed ornamental / geometric shapes that go inside the letters.

Base of the Logo

The shape of the background was designed using the old depiction of Thor’s hammer Mjolnir and inside it I designed a shape that would house the word ASGARD and other graphical elements.

Grid

The shape inside the background allowed me to have space for 6 letters, from there I designed a basic grid for the main word of the logo, i also chose a space for a graphical aid

To add that futuristic feel, I took in account how Art Nouveau work, and designed ornamental / geometric shapes that go inside the letters.

Neo Celtic Art Nouveau

For Asgard BBQ Cold Version

Taking in account that some winter imagery comes to mind when thinking about Nordic cultures I designed a cold version of the logo by changing the colors to blues and its lights

For Asgard BBQ Cold Version

Taking in account that some winter imagery comes to mind when thinking about Nordic cultures I designed a cold version of the logo by changing the colors to blues and its lights